Brand + PR Initiatives

I’ve spent more than 20 years leading marketing, communications, and PR across consumer brands, technology, and high-growth environments. My work has focused on building brand visibility, shaping narrative, and driving partnerships that translate into real business impact.

Some Highlights:

• Secured national media coverage including Katie Couric, Rachel Ray, and LA Times features in addition to SXSW Panel (Crowd Cow)

• Led PR strategy resulting in CES Showstoppers Innovation Award and SXSW finalist recognition (SOLO Secure)

• Drove PR product placement for Frank Green, including CBS Love Island cup, creating additional revenue stream

• Executed production and media buy for $12m TV campaign for Big Fish Casino contributing to company growth and exit

• Launched wholesale division, putting product on menus across 13 restaurants including being the official burger at T-Mobile Stadiums Hit it Here cafe Seattle Mariners (Crowd Cow)

• Developed strategic partnerships and brand activations across consumer and emerging tech brands

Big FIsh Casino TV Spot

I casted, oversaw production, assistant directed and placed all $12m of this national ad campaign. In addition to this, I conducted interviews and all press initiatives. The spot was awarded best creative from ABC Television